Each year the editors of 29 independent photographic magazines vote and award the best products introduced during the last 12 months. This year the Profoto Pro-B4 battery generator won the title of Best Professional Lighting System.

The Technical Image Press Association (TIPA) is an international, non-profi t association supporting the interests of the photography and imaging magazine publishing industry. The association represents 29 independent photographic magazines. Each year the editors of the member magazines vote for the best products introduced to the market during the previous 12 months, taking into account innovation, cutting-edge technology, design, ease-of-use and the price to performance ratio of the products.

On May 6, 2013, TIPA named the Profoto Pro-B4 battery generator the Best Professional Lighting System. The motivation is as follows:

“The Profoto Pro-B4 1000 Air is designed to handle the toughest shoots and deliver groundbreaking features that expand the photographer’s creative freedom. These features include extremely short fl ash durations down to 1/25,000 second, fast full power recycling time of 1 second, and delivery of up to 30 fl ashes per second at lower power settings. Made for both studio and on-location work, the Pro-B4 is constructed in solid-cast aluminum with a rubber frame, and all connections are covered with protective lids. With an 11-stop power range, a fast radio sync system, and recharge (even while in use) in less than 45 minutes, the Pro-B4 truly defi nes what a pro unit should deliver.”

To learn more about the Pro-B4 visit www.profoto.com/pro-b4

To learn more about the TIPA Awards visit www.tipa.com

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