1113551412London, UK, 10th April 2014 Nikon today announces the new Android™¹ OS (version 4.2.2 Jelly Bean) powered COOLPIX S810c – the compact camera designed to make life even more social. With improved image quality and enhanced functionality, it offers fantastic photography features and connects to the Internet so you can access your favourite social media channels and gaming apps from Google Play™.

A significant improvement on its predecessor, the camera takes you closer to the action with its impressive 12x NIKKOR optical zoom lens, doubling to 24x Dynamic Fine Zoom² for finer detail. Its sensitive back-illuminated 16-megapixel CMOS sensor captures great shots as well as Full HD movies, even in low light conditions, and its built-in Wi-Fi means you can instantly share your efforts on social media.

With a wider 9.4cm (3.7in) LCD touch screen than the previous model, operating the camera is easier than ever. The sensitive high-resolution 1229k-dot screen means scrolling through your photos, browsing social media sites or playing games in your camera is simple and fun. Plus, you can enjoy your camera for longer. The prolonged battery life gives you the power to keep shooting, and you can even carry-on using the camera while the battery is charging through the micro USB port.

Connected communities

With its Android operating system, the COOLPIX S810c gives you instant access to Google+™ so you can connect with your friends and family and join communities directly from your camera. Not only can you share your images with others but, if the 20GB of free storage available through the pre-installed Nikon Image Space isn’t enough, you can access the Google Drive™ cloud service for unlimited space for low-res photos and 15GB of free storage for larger files.

Looking to bring extra creativity to your shots? The Google+ Photos™ editing service lets you retouch your shots and enhance your pictures with filters.

Fun and Functional

Doing the hard work for you, the COOLPIX S810c offers enhanced stability with its Hybrid VR (vibration reduction) by reducing camera shake. Its Target Finding autofocus automatically identifies and focuses your subject – even if it’s fast moving – and together with blur reduction also contributes to sharper shots, making your images worth sharing.

For added image fun, it is easy to download photo retouch apps like Snapseedfor perfect photos every time, or apply one of the 11 different in-built special effects while you shoot for extra creativity. Once you’re happy with your work, you can also add comments or captions before sharing it with the world.

Ideal for social media enthusiasts, gaming fans and photography lovers alike, the camera’s headphone output has been conveniently placed for you to enjoy privacy and better sound quality from all your downloaded games, apps and music.

Hiro Sebata, Senior Product Manager for COOLPIX cameras at Nikon UK says: “The COOLPIX S810c allows you to record life in high quality images and share with friends quickly and easily. With a large optical zoom and wide touch screen display, the S810c is packed with user friendly features that help you to capture exceptional still images and videos to upload on Facebook, Twitter and Google+.

He adds: “It’s been built around Android OS version 4.2.2 Jelly Bean which, as well as being faster and smoother than its predecessors, gives you lots of options for customisation And, thanks to the combination of superb image quality and accessibility that compares to a smart device, you’ll never have to choose between fun and functionality ever again.”

Other key features

Full HD movies – record all the fun on video at 1080p and 30 fps with optical zoom and stereo sound. Even shoot in slow motion at 240 fps.

EXPEED C2 processor – capture fast, clear images in all light conditions with guaranteed high-speed operation.

Easy Panorama 360°/180° – tilt vertically or pan horizontally for landscapes and beautiful views that deserve a panorama shot.

Continuous shooting – catch the perfect facial expression and fast-moving action with continuous shooting at 8.1fps.

Built-in Wi-Fi – the ‘Connect to COOLPIX S810c’ application can also be installed on your smart device for easy transfer of images when Wi-Fi is unavailable.

4GB internal memory – 4GB of internal memory, expandable with optional micro SD cards, gives you the capacity to capture every moment.

Timeline view – view all your photos which have comments attached as a chronological timeline on your display, just like a blog or social media site.

Use your camera while recharging – with the micro USB port, you can carry on sharing, reviewing or shooting images without interruption while the camera is charging.

 

¹Android, Google Play, Google+ and Google Drive are all trademarks of Google Inc.
²Dynamic Fine Zoom can zoom 2x further than the longest optical telephoto range, while maintaining maximum image resolution.

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